Colorado | The Price of Fire

Colorado - The Price of Fire was a campaign by Cervejaria Colorado to launch the Colorado Amazônica beer, which had its price linked to Amazon deforestation. The more the deforestation numbers increased, the more the beer price rose, even doubling the value. The campaign was created by David São Paulo and we at Sailor were responsible for producing the video case explaining the concept and results of the campaign.

​​​​​​​The Price of Fire
Colorado


The Price of Fire was a campaign by Cervejaria Colorado to launch the Colorado Amazônica beer, which had its price linked to Amazon deforestation. The more the deforestation numbers increased, the more the beer price rose, even doubling the value. The campaign was created by David São Paulo and we at Sailor were responsible for producing the video case explaining the concept and results of the campaign.


Credits
Agency: David
Client: Colorado
Year: 2020

Sailor Studio
Executive Producers: Luccas Oliveira, Gustavo "GGA" Almeida ​​​​​​
Project Manager: Gustavo Veloso
Motion: Rafael Matheus, Luccas Oliveira, 
Project Manager: Luis Guilherme Chagas


Thanks for watching!

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