Perca o fôlego pelo que vale a pena
IVOC (Instituto Vencer O Câncer)

“Waste your breath for what it's worth” is the message developed by Ogilvy Brasil and produced by Sailor Studio for Instituto Vencer o Cancer (IVOC). Communication that raises awareness about lung health and early diagnosis of lung cancer.In the film, the reasons that are worth losing your breath are emphasized, through everyday situations, such as eating your favorite dish or meeting loved ones. Some of the main tools for saving lives, talking to the doctor about signs and periodic check-ups, gain prominence in the campaign.

Agency: Ogilvy
Client: IVOC
Year: 2021

Sailor Studio
Directors: Luccas Oliveira, Gustavo "GGA" Almeida ​​​​​​
Project Manager: Gustavo Veloso
Art Diretor: Teidy Nakao
Art Assistant: Bela Lino
Post-Production Coordinator: Luiz Alejandre "Ryan"
Motion: Gustavo "GGA" Almeida, Luccas Oliveira, Gustavo Ramos, Abruel Silva
2D Animation: Nathalia Ali

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