Power Up!
McDonald's
Seeking to venture into the gaming world, McDonalds and DPZ&T invited us to be the player 2 in this campaign. Following the idea of reaching different niches in the gaming world, we were asked to play with the different genres, styles and eras of games.
This allowed us to use techniques such as: 2D, 3D animation, pixel art, vfx, 2D digital painting, vector illustrations and live action.
In each of the games, we chose a different technique that made the most sense for the spectator’s immersion, in the “Méqui” version of each of these classics.
In each of the games, we chose a different technique that made the most sense for the spectator’s immersion, in the “Méqui” version of each of these classics.
Credits
Agency: DPZ&T
Client: McDonald's
Year: 2021
Sailor Studio
Directors: Luccas Oliveira, Gustavo "GGA" Almeida
Post Production Coordinator: Luiz Alejandre "Ryan", Luccas Oliveira, Gustavo "GGA" Almeida
Project Manager: Gustavo Veloso
Storyboard: Teidy Nakao, Matheus Ventura
Concept/Illustration: Teidy Nakao, Matheus Ventura, Bruno Speranzoni, Fabio Perez
3D Modeling: Sergio Spina, Gustavo Ramos, Gustavo Leite, Bruno Gonçalves
Look Dev/Render: Gustavo Ramos, Bruno Gonçalves, Rafael Ribas (Start Anima)
Textures: Gustavo Ramos, Matheus Ventura (Start Anima)
Rigging: Sergio Spina (Start Anima), Gustavo Leite
3D Animation: Vinicius Lázaro. Gustavo Leite
2D Animation: Rafael Matheus, Gustavo Leite, Gustavo "GGA" Almeida, Luccas Oliveira
VFX/Comp: Jason Moreira, Gustavo "GGA" Almeida, Luccas Oliveira
Deliveries: Luiz Alejandre "Ryan"
Live Action: Ritmo Visual
Director (Live Action): Thiago Vieira
DoP: Bruno Tiezzi
Project Manager (Live Action): Pedro H. M. Marques, Patrick Caracas
Audio Company: Lucha Libre
Thanks for watching!
sailor.studio
instagram / vimeo
instagram / vimeo