Moto G
Motorola
Motorola presented its new smartphones from the Moto G family in a global campaign, under the concept of "Colors are Fun". And we at Sailor Studio together with Faccion.cc were responsible for creating and developing the Key Visuals for the campaign.
Exploring the graphic quality of the screens, we visually show the immersion that the consumer will have using smartphones.
People in everyday scenes are immersed in the colors and sounds of the Movies, Games, Music and Sports they watch on Moto G. In each piece, we highlight the unique qualities of each device, such as the powerful sound of the Moto G 52 and the color spectrum of the Moto G 42.
During the creation process, we made concepts of each of the scenes, photographed the models, did the 3D modeling of the environments and smartphones and then the composition of all these assets, in these images that went around the world.
Credits
Agency: Faccion
Client: Motorola
Year: 2022
Sailor Studio
Creative Directors: Luccas Oliveira, Gustavo "GGA" Almeida, Cassio Lopes Filho, Teidy Nakao
Producers: Leticia Cacace, Gabriela Varella
Project Manager: Luiz Alejandre "Ryan", Luccas Oliveira
Concept: Teidy Nakao
3D / Render: Leandro Soares, Robert da Cunha
Art Director: Teidy Nakao, Guilherme Garcia
Illustration: Matheus Ventura
Photographer: Ricardo Barcellos
Executive Producers: Thaís Sanchez
Stylist: Eleanora Botelho
Make hair: Marcelo Satchi
Casting: Gustavo Merighi, Lenita Oliver, Willian Jonathan, Amanda Aparapan