Half Baked
Ben & Jerry'S
The campaign
Sailor had the great responsibility of running the most recent Brazilian campaign for Ben & Jerrys. Focused on the brand’s production process, the films show (in an imaginative way) the reasons that make the company different from its competitors. The care given to each of the steps justifies the prestigious name that the brand carries, and that was what we needed to translate into psychedelic and stunning visuals.
Together with friends from Ogilvy, we produced, took photos, illustrated and animated a series of films for the brand. The first of them is the Half Baked flavor that highlights the practice of “fair trade” in relation to small producers.​​​​​​​​​​​​​​
The concept
Inspired by the art of old cartoons from the 20th century, the campaign illustrations bring a retro aesthetic, while being modernized by strong colors and digital finishing. Its anthropomorphized characters and objects add charisma to the different scenarios. All this mix of information is mixed with real images of the ingredients that make up the brand’s products, making the viewer see the textures that provoke so much desire. It is the mix of an elevated visual experience with the most traditional means of winning over customers: appetizing-looking products.
Client: Ben & Jerry's
Agency: Ogilvy
Year: 2022
Production Company: Sailor Studio
Audio Company: Pingado Audio

Sailor Studio
Directors: Luccas Oliveira, Gustavo “GGA” Almeida
Executive Producer: Leticia Cacace
Producer: Gustavo Veloso
Photographer: Bruno Marçal
Producer (Photo): Vivianne Ahumada
Photographer’s Assistant: Natana Sousa
Food Styling: José Ferber - Jbfoodstyling
Mockup: Mock up 10
Art Director: Maurício Cardoso - Epic!
Illustrator: Maurício Cardoso - Epic!
Illustrator Assistant: Teidy Nakao, Duba Rodrigues
Post-Production Coordinator: Luiz Alejandre “Ryan”, Rafael Matheus
Edit: Luiz Alejandre “Ryan”
Motion: Rafael Matheus, Nathalia Ali
Motion Assistant: Vitor Mendes
Post-Production: Rafael Matheus
Digital Retouching: Leandro Galan

Thanks for watching!
Back to Top