Maltadão - Zeca Pagodinho
Piraquê
The Piraquê brand, known here in Brazil for its crackers, launched a new product on the market in partnership with Zeca Pagodinho, as part of its brand repositioning strategy. The master of originality, as the brand itself called the singer, was chosen naturally after a movement on social media.
The campaign was designed to attract the eyes of generation Z, and for that, videos were designed in a vertical format and with a duration below 20 seconds in all content. The video that you will follow below is a compilation of the main visual points, arguments, and some of the results achieved with the campaign.
Credits
Agency: BFerraz
Client: Piraquê
Production Company: Sailor Studio
Audio Company: S de Samba
Year: 2022
Sailor Studio
Director: Arthur Maringoni
Executive Producers: Luccas Oliveira, Gustavo Almeida “GGA”, Leticia Cacace
AD: Mariana Campos
DoP: Ian Leite
1st AC: Raphael Mariano
2nd AC: Allan Lima
Video Assist: João Artur dos Santos
Logger/Streaming: Luiza de Castro
Project Manager: Leticia Cacace, Gustavo Veloso
Production Director: Renato Angelo
Production Coordinator: Gabriela Varella
Production Assistant: Jeferson Medice, Carlos André Alves, Shailoh da Silva
Art Directors: Winnie Silva, Camila Cabral
Art Assistant: Ricardo de Carvalho Ferreira
Stagehand: Christian Rogério Farias, Daniel Dias Pinho
Costume Designer: Juliana Maia
Dresser: Gislaine Almeida
Art Assistant: Ricardo de Carvalho Ferreira
Stagehand: Christian Rogério Farias, Daniel Dias Pinho
Location Sound Mixer: Murilo Alexandre Borine
Post-Production Coordinator: Luiz Alejandre "Ryan"
Shooting Board: Ricardo Sassaki, Bela Lino
Editor: Luis Guilherme Chagas, Nicole Bassile
Color Grading: Reginaldo Lucca "Naldinho"
Art Director: Teidy Nakao
Character Concept: Duba Rodrigues
Cel Animation: Dazy Teodoro, Nath Ali
Character Animation: Nathalia Ali
Motion Design: Rafael Matheus, Alexandre Alves, Gustavo Almeida "GGA"
Rotoscope: Bruno Fred, Luccas Oliveira
Digital Retouching: Leandro Galan
